In a time in which the conversation of guns and gun ownership is highly disputed, Ample and Stone Poetry worked together in bringing a new narrative to this music video by handpicking real people to tell their stories and experiences with guns in interview form. Cutting between interview and music video, the goal with a piece of this length is to keep the audience enticed every second of the way, and we at Ample like to think that the narrative and lyrics of this song paired with strong visuals does just that.